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Trading with Emotions

by Eric on January 21, 2010

I made a bad stock trade this morning.  There, I said it.

Given that, I still made a bunch of money, but had I not let emotions get involved I would have made more money.  Here is the story:

I bought BRK.B about a month ago for $3,404 per share.  Over the last month is dipped down below $3,300 and slowly came back.  I bought it because I knew it was going to split 50:1 in the near future, and I wanted to capitalize on the price increase I (correctly) expect would happen.

Yesterday the split was announced.  The stock was way, way up.  This morning it split.  It went up more.  The market opened, it went up more.  I put in a stop order, it touched it for a second and went up more.  So, I locked in a profit of over $200, but it could have been more.

I traded on emotion.  I was so excited that I was right, I had to lock in my profit shortly after the market opened.  That was around 9:45am Eastern, 15 minutes after the market opened.  Had I been patient and set things up correctly, I could have made an extra $100.

But then it went back down.  I ended up buying it back for .80 less than I bought it for.  Good deal right?  I did it again.  I got impatient and sold it for a modest gain.  Had I been patient, and let emotion take a back seat, I would be up an extra .50 per share right now.  That is a lot with 50 shares.

So, I made about $220 after trading fees.  Not a bad day.  If I could do that every day, I would be in pretty good shape.  But I did learn a valuable lesson.  Be calculated and leave emotion at the door when you are buying and selling stocks.

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